1936 New Imperial 250 cc Motorcycle Colver Col

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New Imperial was a British motorcycle manufacturer founded by Norman Downs in Birmingham, between 1887 and 1901, and became New Imperial Motors Ltd in 1912, when serious production commenced. New Imperial made innovative motorcycles that employed unit construction and sprung heel frames long before they became commonplace, and were moderately successful in competition. The 1920s were a financially successful decade, enabling the innovations of the 1930s that fought decline.

New Imperial suffered financially from the sales-destroying Great Depression of the 1930s, and then the founder died in 1938. New Imperial was sold, and sold again, and then ended production in late 1939, its former facilities subsequently serving the needs of a nation at war.

This is an example of the 250 cc model with the unit construction. It is a great looking, stout motorcycle that appears to be original paint. It has performed admirably on numerous SoCal AMCA road runs and is ready for its next adventure.

From the Colver Collection.


N/A (no speedo on these)


This appears to be an original paint motorcycle. It has some blemishes but will clean and polish well.

Sheet Metal

Excellent original sheet metal No dings or dents noted.


Chrome was well done originally and shows signs of some surface pitting. Should polish right up.


This 250 cc overhead vale engine is unit construction and stout. This nice machine has completed numerous SoCal AMCA rides and performed admirably. It is in need of a service and ready for its next adventure.

Wheels & Tires

Very good Firestone rubber front and rear 3.25/3.50 X 19 mounted on chrome rims with cadmium spokes.


1936 New Imperial 250 cc Motorcycle Colver Col
Clean, clear. Title and Vehicle registration: California, on Planed Non Operation status.
Engine # 43367130
Frame # 6241

Valuation Resource Guide

Not rated.



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